Creative brand campaign
No barriers to your progress
The majority of emerging hedge funds fail, often due to a lack of backing from major players like Goldman Sachs or JP Morgan. IG Prime wanted to relaunch their prime brokerage offering, aiming to remove many of the barriers emerging hedge fund managers encounter, while convincing them that they are not offering a second-rate service – that these offerings were their best chance of making their hedge funds break through.
The NO stamp was crafted to be the centrepiece of the campaign, rejecting prime brokerage barriers as an act of defiance and confidence. Developed across static and animated formats, the campaign was launched globally in multiple languages, across newspapers, key finance media sites, and executive lounges in major airports.