Digital design
Squaring the circle of innovation
Google Workspace aimed to convey its message of cloud-powered innovation to businesses through a new digital report template. Interestingly, Google Workspace’s marketing team was still relying on PDFs for gated data capture, making this an opportunity to create a more engaging, focused, and accessible format for their content moving forward, using the innovation research report as the foundation.
I developed the concept for a digital report with a focus on high accessibility standards, responsive web-based layouts, animated elements, data visualisation, and dark mode.
The creative features a hero animation where a circle morphs into a square, symbolising how Google Workspace’s innovative cloud solutions help businesses evolve and prepare for the future. Each shape represents a different chapter of the report, with distinct colours used to define the sections.